Best 38 Customer Feedback Tools in 2024


73% of consumers say that a company’s customer feedback experience is a key consideration when deciding whether or not to do business with them.

Furthermore, 84% of businesses who actively use customer feedback tools to enhance the customer experience report higher revenue as a result of their efforts.

This type of tool can be useful in this situation. Improving your current product or service and giving your clients a better experience are essential for any SaaS company.

To put it another way, you should find out what your customers think of your product and the services you offer, as well as what you could do better.

The best 38 top customer feedback tools in 2024

Are you unsure of how to obtain insightful client reviews on the internet?

With the help of this thorough guide, you will learn how to collect insightful feedback from your online audience using the best customer feedback solutions available.

These tried-and-true solutions will assist you in connecting with your customers and gathering insightful data to improve your goods and services, regardless of whether you manage an online store, SaaS business, or any other kind of online enterprise.

Let’s check them out now!

1. Usersnap

Product teams may gather bug reports and conduct micro surveys with Usersnap, a flexible platform for gathering user input.

Enable your users to enjoy providing feedback by providing them with tools for taking screenshots that automatically transmit information about the user’s environment and that accept audio and video recordings as the most effective form of communication.

Usersnap - userfeedback

Usersnap offers plenty of customization options to help you create surveys and target the right audience.

Or start with one of our templates, co-created with product experts, such as the CES survey and pricing surveys

Prioritizing and making user-centric decisions is made easier when you have a central location for all pertinent product input. Just use the project dashboard to add the sales and customer support insights to Usersnap. Organize subjects using labels, monitor development using the kanban view, and take pride in your rising customer satisfaction ratings!

Usersnap integrates with 50+ popular tools to make your workflow seamless, including Slack, JiraAzure DevOps, and Zendesk.

Companies such as Red Hat, Erste Bank, Lego, Harvard partner with Usersnap to excel their enterprise growth and establish product-market fit.

2. SatisMeter

SatisMeter is a customer survey tool that allows you to collect and measure customer loyalty with NPS.

It facilitates email and in-app surveys, as well as automated processes for users that provide particular feedback ratings.

List of top customer feedback tools for NPS - Usersnap Blog

Software programs such Slack, Drift, Salesforce, and Mailchimp can be integrated with SatisMeter. Prices for it begin at $49 per month.

The software is also available for free trial. But you’ll have to move to a paid plan after you get 100 consumer answers.

3. CustomerSure

CustomerSure is a customer feedback solution that enables you to send surveys to analyze NPS, CSAT, and CES.

It is a UK-based company, works hard to protect your data’s security and privacy and complies with GDPR.

It provides text analysis, extensive data segmentation, email and mobile-friendly surveys, as well as automated reporting and notifications.

Tools to measure customer satisfaction

The monthly cost of CustomerSure starts at $249. The pricing of the program is definitely indicative of its intended use as an enterprise solution.

Numerous regional businesses as well as global organizations use it.

4. Qualtrics

Qualtrics is an experience management platform that you can use to collect feedback from customers at every stage of the customer journey. 

You may use Qualtrics to initiate dialogues and collect feedback from customers via a range of channels, such as your website, app, email, and SMS.

Qualtrics’ artificial intelligence (AI) analyzes the gathered feedback to find patterns and trends and assist you in forecasting customer behavior.

Enterprise customer feedback and sentiment analysis app - customer feedback program - Usersnap Blog

Businesses use Qualtrics; Hugo Boss, BMW, and Under Armour are just a few of their clients. Its service is reflected in the pricing as well; annual rates begin at $1,500 and increase based on various contracts.

5. Hotjar

Hotjar is a user behavior analytics software solution that helps businesses understand how their customers are using their website or app. 

You may make and send surveys and polls for feedback, build heatmaps and user recordings, and track how users are interacting with your website.

Customer Engagement and Satisfaction tracking tool -  customer feedback app - Usersnap blog

In addition to being compatible with many well-known programs, such as WordPress and Shopify, Hotjar also complies with the GDPR and CCPA.

There is a free plan available, however the daily restriction is 2,000 page views. The monthly cost of paid plans is $32 for personal plans and $89 for business plans.

Over 350,000 companies utilize Hotjar globally.

6. Qualaroo

You can gather and examine customer insights with Qualaroo, a software program for customer research and feedback.

You can target users using Qualaroo according to their identity, cookie value, location, activity, and other factors. Additionally, it offers sophisticated sentiment analysis using IBM Watson.

User research tools - customer feedback management tools - Usersnap Blog

When combined with Google’s marketing tools, such as Google Analytics, Optimize, and Google Tag Manager, the program can get even more knowledge into the preferences of its users.

The monthly cost of Qualaroo starts at $199. Businesses like Hootsuite, Twilio, and Udemy are among its clients.

7. Bazaarvoice

Bazaarvoice is a software program that helps companies to get client comments, reviews, and testimonials.

Your customers will value your honesty and be more likely to trust your business if you display customer feedback on your product pages. Bazaarvoice has the ability to distribute these endorsements to additional retail channels and facilitate your response to any criticism through the site, so maximizing social proof and fostering customer confidence.

Tool to capture customer feedback for social proof - website feedback tools - Usersnap Blog

At the time of writing, Bazaarvoice’s website did not have a price list. Companies like Pepsi and Macy’s use it.

8. Involve.Me is a versatile and interactive platform that empowers users to create engaging and personalized experiences for their audience. At the time of writing, Bazaarvoice’s website did not have a price list. Companies like Pepsi and Macy’s use it.

Standout Features:

  • Interactive and dynamic shape generation
  • Customized interactions using questionnaires and quizzes
  • Flexibility to meet diverse demands for engagement
  • Analytics in real time for practical insights
  • Capabilities for integration to ensure a smooth process gives users an innovative and captivating method to interact with their audience and obtain insightful data, going beyond conventional forms and surveys.

9. Trustmary

Trustmary is a customer experience platform that collects customer feedback automatically and turns positive feedback into public reviews.

Utilize Trustmary to get reviews—both written and video—at the appropriate moment, evaluate client insights, and utilize client comments on your website and social media.

Many optimal feedback survey templates, such as NPS, CSAT, and CES, are available on Trustmary. They are editable via a simple survey tool. Send out surveys through a variety of platforms, and receive reports that can be customized.

Through Zapier, Trustmary may be integrated with thousands of other apps. Connect your CMS to show feedback on your website, Slack or Teams to communicate team input in real time, CRM for more precise automations, and more.

The amount you charge depends on how many answers you get each month. The subscriptions range from larger plans for large corporations to a free plan for microbusinesses. The premium subscriptions for gathering feedback begin at $29 per month.

Despite being a more recent product on the market, Trustmary has tens of thousands of users from more than 100 nations.

10. Ruttl

ruttl is a collaborative website feedback platform that simplifies the feedback process for web designers and developers.’s intuitive interface makes it possible for teams to effectively collect, organize, and apply feedback.

Standout Features:

  • A collaborative and streamlined feedback method
  • Interface that is easy to use for both clients and designers
  • Working together in real time on internet projects

11. SurveyMonkey


SurveyMonkey is a versatile online survey tool that empowers businesses to make data-driven decisions. With its extensive selection of survey templates and customization possibilities, it makes gathering insightful information from your target audience simple.

Standout Features:

  • Different survey formats for different uses
  • Options for customization to fit certain requirements in surveys
  • Strong analytics for interpreting data in a meaningful way

12. Typeform


Typeform stands out with its interactive and engaging form-building capabilities. With an emphasis on a conversational user experience, it enables users to develop aesthetically pleasing forms and surveys that increase response rates.

Standout Features:

  • Conversational form design for increased user engagement
  • Versatile question types and customization options
  • Analytics tools for in-depth data analysis

13. Refiner


Refiner is a platform for gathering and analyzing customer feedback that focuses on Net Promoter Score (NPS) surveys. It offers useful information to companies trying to improve consumer happiness.

Standout Features:

  • NPS-focused methods for gathering feedback
  • Tools for analysis that quantify consumer happiness
  • Possibilities for platform integration

14. UXTweak


UXTweak is a feature-rich platform for conducting user experience research that enables companies to test products for usability, get customer feedback, and examine user behavior. It offers insightful information for improving digital encounters.

Standout Features:

  • Conducting usability tests and gathering user comments
  • Advanced analytics for a thorough examination of user behavior
  • Instruments to enhance digital user interfaces

15. Wootric


Wootric specializes in using Net Promoter Score (NPS) surveys to measure and increase customer satisfaction. Businesses may use it to get real-time feedback, spot patterns, and move quickly to increase consumer loyalty.

Standout Features:

  • Real-time gathering of NPS ratings
  • Identifying trends to preventatively retain customers
  • Integration with a range of tools for customer involvement

16. SurveyStance


SurveyStance provides an easy-to-use survey platform made to collect insightful data. It offers tools to easily create, distribute, and analyze surveys with a focus on efficacy and simplicity.

Standout Features:

  • Easy-to-use survey dissemination and creation
  • Effective instruments for data analysis
  • Personalized choices for a range of survey requirements

17. UseResponse


UseResponse is a thorough customer service and feedback system. It enables companies to successfully gather, handle, and react to client feedback, promoting improved customer satisfaction and communication.

Standout Features:

  • One platform for feedback and client service
  • Multiple channels for gathering feedback
  • Tools for cooperation to ensure smooth team communication

18. ZipBoard


ZipBoard is a tool for group feedback designed specifically for web development projects. By enabling teams to annotate directly on webpages, it streamlines project management and communication while also simplifying the feedback loop.

Standout Features:

  • Tools for directly commenting on online projects annotated
  • Collaboration elements for effective project administration
  • Capabilities for integrating development tools

19. Formester

Formester is an easy-to-use form-building tool that prioritizes practicality and simplicity. It makes it simple for users to construct forms for a variety of uses, such as lead generation and surveys.

Standout Features:

  • Intuitive interface for creating forms
  • Form templates that are adaptable to many usage situations
  • Analytics tools for assessing form performance

20. Chisel


Chisel is a platform made to make developing and administering surveys easier. Chisel’s emphasis on efficacy and simplicity makes it possible for users to obtain insightful data without needless complication.

Standout Features:

  • Simplified design and administration of surveys
  • Interface that is easy to use for rapid adoption
  • Analytics tools for making decisions based on data

21. Jotform Survey Maker


Jotform Survey Maker is a feature-rich survey creation tool that provides a multitude of options for creating personalized questionnaires. Its exceptional versatility and user-friendliness make the process of creating surveys effortless.

Standout Features:

  • Many choices for customizing the survey design
  • An easy-to-use interface for creating surveys quickly
  • Capabilities for integrating with additional business tools

22. SurveySparrow


SurveySparrow is an easy-to-use survey tool that emphasizes designing conversational surveys to raise user interest. It guarantees improved response rates and offers useful insights with its creative approach.

Standout Features:

  • Conversational survey design to boost participation
  • Options for multi-channel survey distribution
  • Real-time data interpretation using analytics tools

23. UserReport


UserReport is a platform for surveys and feedback that gives companies information about the preferences and behavior of their customers. It assists businesses in making wise decisions to enhance their goods and services by putting a strong emphasis on customer feedback.

Standout Features:

  • Gathering user feedback to improve preference understanding
  • Tools for analytics that analyze user behavior
  • Surveys that can be tailored to specific company requirements

24. GetFeedback

GetFeedback is a platform for improving customer experiences that focuses on gathering and evaluating feedback to raise customer happiness. It offers comprehensive analytics and customisable surveys that yield actionable insights.

Standout Features:

  • Custom surveys for a range of feedback requirements
  • Real-time gathering and evaluation of user comments
  • Capabilities for integrating client engagement tools with integration

25. InMoment

InMoment is an experience management software that enhances overall business performance by collecting and evaluating consumer input. It offers thorough insights to promote client loyalty and happiness.

Standout Features:

  • Integrated approach to experience management
  • in-depth examination of client comments
  • Practical knowledge for making strategic decisions

26. Zonka Feedback

zonka feedback

Zonka Feedback is a thorough platform for managing customer feedback that is intended to gather and examine input from clients at several points of contact. It assists companies in making data-driven improvements through its multichannel strategy.

Standout Features:

  • Feedback gathering across multiple channels for all-encompassing information
  • Instantaneous reporting and analytics
  • Custom surveys to meet a range of feedback requirements

27. Retently


Retently is a Net Promoter Score (NPS) and customer feedback tool that specializes in gauging client loyalty. It gives companies the resources they need to collect, examine, and act upon customer feedback in order to raise overall satisfaction.

Standout Features:

  • NPS-focused methods for gathering feedback
  • automated campaigns for feedback
  • Analytics tools for measuring customer satisfaction

28. SoGoSurvey

SoGoSurvey is a flexible survey platform that handles a range of survey requirements, including employee engagement and customer feedback. Among the tools it provides are personalized surveys and comprehensive analytics for insights that can be put to use.

Standout Features:

  • Adaptable questionnaires for various uses
  • Advanced analytics for making decisions based on data
  • Tools for teamwork in the preparation of surveys

29. Formsite


Formsite is a user-friendly form-building platform that allows users to create forms and surveys with ease. Because it offers analytical tools and customization choices, it can be used for a variety of purposes and sectors.

Standout Features:

  • Intuitive interface for creating forms
  • Form templates that are adaptable to many applications
  • Analytics tools for assessing form performance

30. Alchemer


Alchemer (formerly SurveyGizmo) is a sophisticated platform for feedback and surveys that serves companies of all sizes. It provides extensive data analysis capabilities along with an extensive array of survey customization choices and analytics tools.

Standout Features:

  • Sophisticated survey personalization for a range of purposes
  • Strong analytics to enable in-depth analysis of the data
  • Capabilities for integrating with additional business tools

31. UserEcho


UserEcho is a helpdesk and customer feedback platform that enables companies to gather and handle feedback from a variety of sources. It offers resources for managing support tickets and interacting with the community.

Standout Features:

  • Tools for community participation and user feedback
  • Features of a help desk for effective client service

Customization options for tailored feedback collection

32. IdeaScale


IdeaScale is a platform for innovation management that focuses on obtaining and putting ideas from different stakeholders into action. It offers a cooperative setting for brainstorming and gathering input.

Standout Features:

  • Platform for collaborative ideation
  • Gathering input for innovation management
  • Analytics tools for assessing and implementing ideas

33. Saber Feedback

Saber Feedback

Saber Feedback is a platform for gathering and analyzing user feedback on websites that enables companies to do it straight from their websites. For information that can be put to use, it provides customisable surveys and reporting tools.

Standout Features:

  • Gathering feedback on websites with customisable questionnaires
  • Instantaneous reporting for prompt analysis
  • Capabilities for integrating with additional web tools

34. Bugherd


Bugherd is a visual feedback tool and a bug-tracking app designed for web developers and designers.By enabling consumers to submit problems directly on a website and expediting the debugging process, it streamlines the feedback loop.

Standout Features:

  • Gathering visual input for web development initiatives
  • Tools for tracking bugs to ensure effective issue resolution
  • Features of collaboration for team-based learning

35. Userback


Teams can easily gather feedback on their websites and applications with Userback, a visual feedback and issue tracking tool. It enhances communication between users and development teams and expedites the feedback process.

Notable attributes:

  • Visual feedback gathering for apps and websites
  • Tools for cooperation for effective problem solving
  • Capabilities for integrating with additional development tools

36. Feedbackify


A software called Feedbackify was created to collect and evaluate user comments and ideas. Thanks to Feedbackify’s intuitive interface and adaptable survey choices, companies can improve their goods and services.

Notable attributes:

  • Easy-to-use tools for creating and managing surveys
  • Adaptable feedback forms for particular company requirements
  • Instantaneous analytics to enable timely decision-making

37. UserTesting

Real-time user testing sessions can yield vital insights through the usage of UserTesting, a robust platform. Businesses can watch and learn from user interactions with their digital products or websites in a real-world setting by using UserTesting.

Companies can find usability problems, validate design choices, and obtain profound understanding of consumer preferences and pain spots by leading these user testing sessions. This input is crucial for improving user experiences, perfecting product features, and, in the end, raising client happiness and loyalty.

UserTesting provides an easy-to-use platform for testing with a wide range of user demographics, guaranteeing thorough feedback that enables organizations to make well-informed decisions and efficiently prioritize changes.

38. Usabilla

Usabilla empowers businesses to collect, analyze, and act upon feedback from various digital touchpoints, including websites, apps, and emails. With its customizable feedback forms and intuitive visual feedback tools, Usabilla enables companies to capture user sentiment and preferences effortlessly. The platform provides advanced features such as sentiment analysis and reporting dashboards, allowing businesses to gain deep insights into the customer experience.

Usabilla’s comprehensive feedback solution helps organizations prioritize improvements, optimize user journeys, and drive meaningful enhancements to their digital assets. By leveraging Usabilla, companies can establish a customer-centric approach, continuously iterate on their offerings, and foster long-term relationships with their audience based on genuine feedback and engagement.

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